Asos sends threatening app notifications to customers after alleged hack
Thousands of Asos customers received mobile app notifications warning that the retailer had been hacked and threatening a data leak.
FTMQ News, written by our newsroom0 views

Thousands of Asos customers received a mobile app notification on Tuesday claiming that the online fashion retailer had been hacked. The Journal, The Irish News, Irish Mirror, Irish Independent, and Irish Examiner all reported that customers received alerts on their phones regarding the security incident. [1][2][3][4][5]
The Journal reported that the mobile notification was titled ASOS HACKED and directed users to a Telegram account. The message stated that the attackers had fully compromised the Snowflake instance and threatened to leak data if Asos IT and data protection officers did not engage with them. [1]
Asos is an online fashion retailer headquartered in London under Chief Executive Officer Jose Antonio Ramos Calamonte. In the first half of fiscal year 2025, the company recorded eighteen million active customers and reported a revenue drop to 1.3 billion pounds. [8]
The Journal reported that it has contacted Asos for comment regarding how many Irish customers are affected and what specific information has been accessed in the breach. [1]
In short
- Asos customers received app notifications stating the company was hacked.
- The notification directed users to Telegram and threatened to leak compromised Snowflake data.
- Asos was contacted by media outlets regarding the extent of the compromised customer data.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Irish customers of Asos receive bizarre, threatening message as the company is hackedThe Journal, 1h ago (the report this story comes from)
- [2]Asos customers told online retailer ‘hacked’ in phone alertThe Irish News, 2h ago
- [3]ASOS 'hacked' with customers sent 'we will leak it' notificationIrish Mirror, 2h ago
- [4]Online fashion retailer Asos hackedIrish Independent, 2h ago
- [5]Asos: Customers receive notifications claiming company has been hackedIrish Examiner, 2h ago
Background
- [6]The Sun (United Kingdom) on Wikipedia
- [7]2017 United Express passenger removal on Wikipedia
- [8]Asos on Grokipedia
Our newsroom writes these reports with the help of software, from the 8 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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