Nvidia Increases Shield TV Pro Price to $299 Due to Memory Shortage

Nvidia has increased the price of its seven-year-old Nvidia Shield TV Pro streaming device by $100, bringing the total cost from $199 to $299. Wired, Ars Technica, Tom's Hardware, VideoCardz.com, How-To Geek, and 9to5Google all reported the price hike on the Android TV digital media box. [1][3][4][5][6][7]

Tom's Hardware, Wired, and Ars Technica reported that the price increase was driven by a global shortage of memory components linked to artificial intelligence technology. Wired noted that the price of devices containing memory has risen sharply because of AI demand. Tom's Hardware also reported that Nvidia has axed the standard entry-level Shield TV model as component costs soar. [1][3][4]

The Nvidia Shield TV is an Android TV-based digital media player and microconsole produced by Nvidia under its Shield brand of Android devices. First launched in May 2015, the streaming player supports 4K resolution video and enables users to play downloaded games or stream titles from a local computer or through the GeForce Now subscription service. The Shield TV Pro model is distinguished by its larger internal storage capacity. [9]

VideoCardz.com and 9to5Google both noted that the Shield TV Pro is now sold for $299, representing a 50 percent increase over its original $199 launch price nearly seven years after the device was introduced. [5][7]