Sweetgreen launches discounted wrap menu following double digit sales drops

Sweetgreen has launched a new line of cut price wraps across its menu after facing multiple quarters of double digit declines, the Daily Mail reported. The fast casual food chain introduced the lower priced options in May 2026 to reshape its reputation as an expensive place for quick meals. The company spent nearly two years perfecting the recipes before releasing them. [1]

The company initially tested the menu items in eight locations in Los Angeles, where its corporate headquarters is located, according to the Daily Mail. In February 2026, Sweetgreen expanded the trial to 70 additional outlets, including stores in Manhattan and the Midwest, before completing a nationwide rollout. [1]

Sweetgreen completed an initial public offering on the New York Stock Exchange under the ticker symbol SG in November 2021, which valued the business at more than 1.7 billion dollars. By July 2025, the restaurant chain operated over 250 locations across 24 states and the District of Columbia. [4]

The price adjustments come after the business encountered macroeconomic pressures, including sales drops in the second quarter of 2025 and consumer resistance to premium pricing. The chain previously implemented job reductions and menu changes as part of broader cost cutting measures. [4]