Miami Heat unveil Vice City jerseys ahead of Grand Theft Auto launch

The Miami Heat have unveiled a limited edition Vice City jersey for their matchup against the Milwaukee Bucks, Fox News reported. The reveal comes one day before the official release of the video game Grand Theft Auto VI. Reports from Complex, Sports Illustrated, House of Heat, GTA BOOM, and Sole Retriever state that the uniform project is a collaboration between the basketball team, Travis Scott's Cactus Jack brand, Nike, and game developer Rockstar Games. [1][2][3][4][5][6]

Marketing for the upcoming video game has intensified in cities worldwide with themed wraps on buildings and public transit, according to Fox News. The outlet noted that Miami has received significant attention from the marketing campaign. South Florida has seen blimps and billboards featuring Vice City designs. [1]

The Miami Heat compete in the National Basketball Association and play home games at Kaseya Center in Miami, Florida. Grand Theft Auto VI is an action adventure game developed by Rockstar Games that is set in the fictional state of Leonida. The game features Vice City, a location inspired by the real world city of Miami. [7][8]

As FTMQ News reported earlier, the Miami Heat recently unveiled an updated statue of former player Dwyane Wade outside their arena. In another previous report, FTMQ News covered the October 2026 launch of Call of Duty Modern Warfare 4, which arrived ahead of the scheduled Grand Theft Auto VI release. [11][12]