Italian luxury tourism reaches 10 billion euros despite geographical gaps

Euronews reported that luxury tourism generated 10.4 billion euros in direct tourist spending in Italy in 2025. This figure represents 17.3 per cent of the total hotel sector turnover, which is estimated at slightly more than 60 billion euros. The data comes from a study by the Demoskopika institute that was previewed by the ANSA news agency. [1]

Euronews detailed that each overnight stay in a luxury hotel creates an average of 702 euros in spending, compared to an average of 209 euros across all hotel categories. Overnight stays in five-star hotels have more than doubled since 2008. Rome leads the national rankings, but luxury accommodation remains concentrated in just 17 provinces. [1]

The report shows that 25 Italian provinces currently lack five-star hotels. Italy maintains the ninth-largest nominal gross domestic product in the world at around 2.70 trillion dollars, supported by advanced manufacturing, exports, agriculture, and a robust tourism industry. [1][4]