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UK watchdog fines Wayfair and two other firms six million pounds

The Competition and Markets Authority has fined Wayfair, Appliances Direct, and Gold's Gym a total of £6m for using misleading sales tactics.

FTMQ News, written by our newsroom14 October 2026 at 12:210 views

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Picture: BBC News

The Competition and Markets Authority has fined Wayfair, Appliances Direct, and Gold's Gym a total of £6m for using illegal and misleading sales tactics, BBC News reported. [1]

According to BBC News, online furniture retailer Wayfair received a £4.8m fine for misleading customers with time-limited offers. Online electronics seller Appliances Direct was fined £1.2m for using the same practice. Gold's Gym was fined £48,000 for failing to disclose the total price of its memberships to customers. [1]

BBC News reported that Appliances Direct and Gold's Gym have been ordered to pay a total of £440,000 in refunds to affected customers. Some Wayfair customers are also set to receive refunds. Both Wayfair and Appliances Direct stated that the penalties imposed by the regulator were disproportionate. [1]

Wayfair operated with 21.3 million active customers as of December 31, 2025, across its primary shopping websites. The company generated $12.5 billion in total net revenue for the full year ending December 31, 2025. [3]

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In short

The Competition and Markets Authority fined three companies a combined £6m for misleading sales tactics.
Wayfair was fined £4.8m for misleading customers with time-limited offers.
Appliances Direct and Gold's Gym were ordered to pay £440,000 in total refunds to customers.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

[1]Wayfair among firms fined millions for misleading sales tacticsBBC News, 1h ago (the report this story comes from)

Background

[2]Sound of Freedom (film) on Wikipedia
[3]Wayfair on Grokipedia

Our newsroom writes these reports with the help of software, from the 3 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

Earlier reports of ours on the same people and subjects.

EU finance ministers agree to expand powers of market watchdog ESMATop Stories, 5d ago
US Treasury fines Bank of America 1.2 billion dollarsTop Stories, 10h ago
Revenue announces two euro union handling fee on non EU purchasesIreland, 8d ago
Shein UK sales reach 2.58 billion pounds to surpass AsosTop Stories, 5d ago
Donald Trump faces scrutiny over costly midterm campaign tacticsTop Stories, 6d ago

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