Travellers prefer using AI for room rates over itineraries, study finds

Only 44 percent of travellers feel comfortable allowing artificial intelligence to plan their holiday itineraries, according to Euronews. A survey conducted by the hospitality management software firm Mews examined tourist attitudes toward artificial intelligence across multiple European countries. [1]

The research polled 3,250 tourists across France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. Euronews reported that while tourists frequently encounter artificial intelligence through chatbots, overviews, and influencers, willingness to rely on the technology remains limited. [1]

A room is defined as a partitioned area within a structure enclosed by walls, a floor, and a ceiling. Rooms serve as fundamental units for human occupancy and have historically evolved into specialized functional spaces such as bedrooms or kitchens. [3]

The findings come as artificial intelligence tools see increased discussion and deployment across sectors including health, transport, banking, and art, Euronews reported. [1]