Toblerone owner sues British vegan chocolate brand over bar shape

The owner of Toblerone is taking legal action in the High Court in London against Catherine's Originals, a small British vegan chocolate brand, over claims that it copied the famous chunky shape of the Swiss bar. The Guardian reported that Mondelēz filed legal papers accusing Catherine's Originals of passing off and trademark infringement. [1]

The legal dispute centers on the O'bar produced by Catherine's Originals. The product is a length of chocolate divided into distinct segments, with each segment featuring a rounded semi-oval hump. Catherine's Originals has denied all claims made by Mondelēz in court, according to the Guardian. [1]

The Guardian reported that the 200g vegan bars are sold for £9.20 for milk or plain options. Exotic flavours of the product cost up to £10.55 per bar. [1]

Toblerone originated in Bern, Switzerland, where chocolatier Theodor Tobler and his cousin Emil Baumann developed the chocolate bar in 1908. Its distinctive shape was created as a triangular prism containing milk chocolate, honey, and almond nougat. [5]