Australian billionaire Adrian Portelli opens subscription supermarket in Melbourne
Entrepreneur Adrian Portelli has opened a membership supermarket in Melbourne that aims to offer lower prices than major Australian grocery chains.
FTMQ News, written by our newsroom0 views
Australian billionaire Adrian Portelli opened his first supermarket in Deer Park, about 17km west of Melbourne's central business district, the Daily Mail reported. The LMCT+ supermarket opening drew a large crowd on Tuesday. [1]
According to the Daily Mail, the store operates on a membership model with a $99 annual subscription fee. It follows the same model as Portelli's LMCT+ petrol station, which launched in northern Melbourne earlier this year. [1]
The Daily Mail reported that the supermarket aims to offer lower prices on key grocery items than major chains such as Coles and Woolworths. For example, a box of Weet-Bix was priced at $4.60 at the new store on Tuesday, compared to $5 at Coles. [1]
Portelli is an Australian entrepreneur who features on the Seven Network reality television series My Reno Rules. [2]
In short
- Adrian Portelli opened his first LMCT+ supermarket in Deer Park, Melbourne.
- The store requires a $99 annual subscription fee to access membership pricing.
- Portelli aims to undercut major grocery chains including Coles and Woolworths.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Aussie billionaire Adrian Portelli launches first supermarket as he targets Coles and WooliesDaily Mail, 1h ago (the report this story comes from)
Background
- [2]My Reno Rules on Wikipedia
- [3]Richard Coles on Wikipedia
- [4]Miranda Kerr on Wikipedia
Our newsroom writes these reports with the help of software, from the 4 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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